The situation has changed substantially in the past year or two. Many companies not only attach importance to packaging design, but also have achieved significant economic benefits by exploring the "packaging function". Some brand-name products with reliable quality and exquisite packaging have appeared.

    However, some companies have gone from one extreme to the other, that is, one-sided pursuit of the surface packaging effect of the product, while ignoring the quality problem of the product itself, blindly working on the outer packaging of health food, wanting to make an article, and pursuing health food On the top grade, the luxury style is even not upside down.

    Overpacking, large box packaging is quite common. In front of the health food counters in some shopping malls, it is not difficult to find that in the packaging structure there are three layers on the inside and three layers on the outside. Large-volume and expensive products can be found everywhere. Many middle-income consumers can only sigh in front of the counter. This over-packaging phenomenon has increased the burden on consumers who really need health food. In fact, those beautifully bronzed, luxurious and large health foods do not meet the public consumption level.

    First of all, because manufacturers pursue excessive packaging, multi-layer packaging materials, etc., which greatly increases the extra cost of the product, the company naturally adds him to the price of the product, causing the price of health food to be too expensive, ranging from tens of dollars to as many as hundreds of dollars. The average consumer is unbearable.

    Consumers buy health food mostly for themselves or their families. Under the current low consumption level of Chinese people, consumers who have always advocated economical working class are reluctant to spend this wrong money. When buying health food, we must comprehensively consider the inherent quality, price, and packaging of the product. No one will spend money on flashy luxury packaging.

    Secondly, to a certain extent, excessively luxurious packaging caters to the needs of a small number of consumers. These people buy health foods not for their own consumption, mainly for social needs. Choosing those beautifully packaged, large, and flashy health foods feel good-looking and satisfy In view of the vanity of these people, this over-packaging phenomenon is contrary to today's society that promotes frugality.

    What's more, some products are covered by exquisite packaging, but the products are outdated and inferior in quality. Such "golden jade, out of nowhere" health food will eventually be complained by consumers. The fate of the company can be imagined, this over-packaging completely violates the true meaning of packaging.

    Practice has proved that exquisite packaging can reflect the personality of the product and improve the quality of the product. The enterprise must handle the dialectical relationship between product quality and packaging design. Health food packaging must be moderate. Beauty is the basic requirement of the product, and the guarantee of internal quality is also the The basic requirements of the product, not only focusing on the intrinsic quality of the product, but also the packaging design of the product, are the endless pursuit of the enterprise. If you focus on the packaging and pursue excessive packaging without trying to develop the product's health care function, the final product Will be eliminated by the ruthless consumer market.